• Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Online PR
  • Email Marketing
  • Affiliate Marketing
  • Native Advertising
  • Content Marketing
  • Marketing Automation
  • Social Media Marketing
  • Inbound Marketing


Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

search engine optimization strategy can be divided into two different categories:

  • On-page SEO
  • Off-page SEO


On-page SEO

refers to settings you can apply on your website so that it is optimized for search engines. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.

Off-page SEO

Off-page SEO looks at how authoritative and popular your site is. , off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media,

 Pay Per Click (PPC)

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. (PPC), also known as cost per click (CPC).

One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

Twitter Ads campaigns: Running Twitter Ads is a more holistic campaign, using multiple groups of tweets to accomplish a single goal for your brand. Depending on your objective.

Paid ads on Facebook : users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.

Sponsored Messages on LinkedIn: users can pay to send messages directly to specific LinkedIn users based on their industry and background.

 Online PR

Online PR (online public relations) is the public relations work of communicators via available online communication channels (and also communication tools).  It’s much like traditional PR, but in the online space.

But online PR also includes a wide range of activities that help your brand or business reach a wider audience digitally, activities that don’t require a big book of traditional press contacts. It requires asking new questions like, how does your business rank in Google? The aim is to have a lasting positive impact on the external image of a company or brand. In addition, some partial objectives can be defined:

  1. acquisition and retention of new customers
  2. communication of information
  3. increase of attention
  4. creating a high cost-benefit ratio
  5. improving (online-) reputation
  6. measuring and controlling success
  7. achieving a high degree of actuality

 Email Marketing

Email marketing is, quite simply, using the tools of email to deliver advertising messages. Email has become a very popular form of communication in business. Its also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.

Affiliate Marketing

Affiliate marketing is arrangement by which an online retailer pays commission to an external website for traffic from its referrals. Its promote other people’s products, often through an affiliate network, earning a commission. Affiliate marketing has increased in prominence with the internet age. Benefits of affiliate marketing include the potential for automating much of the advertising process. and payment only for desired results.

 Native Advertising

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.” Native ads can come in virtually any shape or size, so long as the publisher and advertiser clearly label the unit as “sponsored”. The key to native advertising is that it is non-disruptive
– it exposes the reader to advertising content without sticking out like a sore thumb.  Many people also consider social media advertising to be “native”, for example , Facebook advertising and Instagram advertising.

Content Marketing

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. Content marketing uses blogs, podcasts, video, and social media sites as a vehicle.

Marketing Automation

Marketing automation is a software platform that helps you automate your marketing and sales engagement to generate more leads, close more deals, and accurately measure marketing success.

Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

Email newsletters: Email newsletter is one of the types of emails used in an email marketing campaign. As the name suggests, it often contains news and updates. your newsletters are only going to the people who want to see them in their inboxes.

Social media post scheduling: With a social media scheduling tool, you can operate your social account efficiently. Social media scheduling tools push your content to your social media channels for you, so you can spend more time focusing on content strategy.

Lead-nurturing workflows: Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey.

Campaign tracking and reporting:  Marketing campaigns can include a ton of different people, emails, content, webpages, phone calls, and more. Marketing automation can help you sort everything you work on by the campaign it’s serving, and then track the performance of that campaign based on the progress all of these components make over time.

Social Media Marketing

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.  The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • Linkedln
  • Instagram
  • Snapchat
  • Pinterest

 Inbound Marketing

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. Here are some classic examples of inbound marketing versus traditional marketing:

  • Blogging vs. pop-up ads
  • Video marketing vs. commercial advertising
  • Email contact lists vs. email spam

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