A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth…”  who uses creative, low-cost strategies to help businesses acquire and retain customers.

A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business

Famous Growth Hacking Examples

If you’re looking for growth hack ideas, there are Three most famous examples of growth hacking were implemented by Airbnb, Dropbox, and Hotmail.


AirBnB is now famous for being the place where you can score affordable accommodation almost anywhere you travel, but in the early days, they needed to build their userbase, customer base, and reputation.


Dropbox, also struggled to acquire customers after it launched. It ran a fairly large adwords campaign, but its cost to acquire a customer eclipsed the lifetime value of the customer.

Users could invite friends to Dropbox, and if they signed up, both would receive free storage space.


One of the big early free web-based email providers, Hotmail found that advertising was too expensive. Instead they came up with an ingenious hack that exploded their sign up rates, basically for free.

they added a line which read “PS – I love you” to all emails sent from a Hotmail account. The line also contained a link back to the Hotmail homepage.

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