It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have.

Customers have grown accustomed to engaging and interacting with one’s brand or business.

Social media, email, and websites give companies the ability to reach consumers directly, which means customers are receiving more information in digital form than ever before. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

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