Digital marketing is the marketing of products or services using digital channels to reach consumers. Marketing has always been about connecting with your audience in the right place and at the right time.
Digital marketing extends beyond internetmarketing to include channels that do not require the use of the internet.
Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
If you are a marketing professional today, you probably market products or services using digital channels. You probably also use traditional channels, such as printed newspapers and magazines.
Many companies focus on online (or digital) channels over offline marketing tactics because it allows them to reach their ideal target audience where they’re already spending most of their time online.